Privacy Policy

1. Information We Collect

We collect information that you provide directly to us, information collected automatically when you use the Website, and information received from third-party sources.

Information You Provide

Depending on how you use the Website, we may collect:

• Name
• Email address
• Password
• Phone number
• Business name and business details (for listings)
• Asking price, revenue, cash flow, and other listing figures you submit
• Photos or other uploaded content
• Messages submitted through contact or inquiry forms
• Saved searches and waitlist requests
• Payment-related information, if paid features are used
• Any other information you choose to provide

Information Collected Automatically

When you visit the Website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Time spent on pages
• Links clicked
• Approximate location based on IP address
• Cookie and tracking technology data

Information From Third Parties

We may receive information from third-party sources, including:

• Sellers, brokers, and external listing sources
• Publicly available business listings
• Search engines
• Analytics tools
• Advertising platforms
• Payment processors
• Other service providers used to operate or improve the Website

2. How We Use Information

We may use collected information for purposes including:

• Operating, maintaining, and improving the Website and its tools
• Creating and managing your account
• Publishing, updating, and managing business listings
• Responding to inquiries, messages, and listing requests
• Delivering saved-search alerts and waitlist notifications you request
• Connecting buyers with sellers, brokers, and listed businesses
• Providing paid listings, featured placements, or advertising
• Measuring Website traffic and understanding which features are useful
• Detecting spam, fraud, abuse, or security issues
• Sending administrative, transactional, or service messages
• Sending marketing or promotional communications where permitted
• Enforcing our Terms of Service and complying with legal obligations
• Protecting our rights, property, users, and business interests

We do not sell your personal information.

3. How We Disclose Information

Service Providers

We may disclose information to vendors and service providers that help us operate the Website, including hosting providers, authentication and database providers, analytics providers, email platforms, payment processors, advertising platforms, and technical support providers.

Business Listings and Public Content

If you submit a listing — including business details, descriptions, photos, and figures — some of that information may be displayed publicly on the Website.

Buyer and Seller Inquiries

If you submit an inquiry about a listing, we may share the information you submit with the relevant seller, broker, listing source, or internal team member so the inquiry can be handled.

Advertising, Analytics, and Marketing

We may use analytics, advertising, retargeting, and marketing tools to understand Website activity, improve our services, measure advertising performance, and show relevant content or advertisements. These tools may use cookies, pixels, device identifiers, or similar technologies.

Business Transfers

If we sell, transfer, merge, reorganize, or assign all or part of our business, Website, assets, listings, or operations, information may be transferred as part of that transaction.

Legal and Safety Reasons

We may disclose information when we believe it is necessary or appropriate to:

• Comply with law, regulation, subpoena, court order, or legal process
• Respond to lawful requests from public authorities
• Enforce our Terms of Service
• Protect our rights, property, users, business, or others
• Investigate fraud, abuse, security issues, or unauthorized activity

4. Cookies and Tracking Technologies

The Website may use cookies, pixels, local storage, scripts, and similar technologies to:

• Keep the Website functioning properly and keep you signed in
• Remember preferences
• Analyze Website traffic and understand user behavior
• Support advertising and retargeting
• Measure marketing campaigns

You can usually adjust your browser settings to refuse or delete cookies. Some parts of the Website may not function properly if cookies are disabled. Where the law requires it, we will ask for your consent.

5. Analytics and Third-Party Tools

We may use third-party tools such as Google Analytics, Google Search Console, advertising platforms, form tools, email platforms, payment processors, or similar services.

These third parties may collect information directly from your browser or device according to their own privacy policies and terms.

We are not responsible for the privacy practices of third-party websites, platforms, tools, or services.

6. Advertising and Google AdSense

To help support this Website, we display third-party advertising, including ads served through Google AdSense.

7. Payments

If paid listings, featured placements, subscriptions, advertising, or other paid services are offered, payment information may be processed by third-party payment processors.

We do not intentionally store full credit card numbers on our Website servers. Payment processors handle payment information according to their own privacy policies and security practices.

8. Business Listings and Seller Information

We may collect, display, edit, organize, or publish business listing information submitted by sellers and brokers or compiled from external sources.

Listing information may include business names, locations, categories, descriptions, photos, asking prices, financial figures, and other details. Listing figures are provided by sellers, brokers, and external sources and are not verified by us.

If you believe a listing contains inaccurate information, or you are authorized to update or remove a listing, contact us at hello@fergusonhq.com.

9. Saved Searches and Waitlist

If you save a search or join a waitlist, we store your search criteria and contact details so we can notify you about matching listings or product updates you have asked to receive.

You can delete a saved search from your account, and you can unsubscribe from alerts at any time using the link in those emails.

10. User-Submitted Content

If you submit listings, business descriptions, photos, messages, or other content, you are responsible for ensuring that you have the right to submit that content.

User-submitted content may be reviewed, edited, rejected, removed, or displayed at our discretion.

Do not submit confidential, private, unlawful, misleading, infringing, or unauthorized content.

11. Marketing Communications

We may send emails or other communications related to inquiries, listings, accounts, saved searches, services, updates, promotions, or Website operations.

You may unsubscribe from promotional emails by using the unsubscribe link where available or by contacting us at hello@fergusonhq.com.

Even if you unsubscribe from promotional communications, we may still send administrative, transactional, legal, or service-related messages required to use the service.

12. Data Retention

We may retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to operate the Website, manage accounts and listings, respond to inquiries, maintain records, resolve disputes, enforce agreements, comply with legal obligations, and protect our business interests.

Retention periods may vary depending on the type of information, how it is used, and applicable legal or operational requirements.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, database, transmission, or storage system can be guaranteed to be completely secure. You use the Website at your own risk.

14. Children's Privacy

This Website is not intended for children under 13 years of age.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the Website, contact us at hello@fergusonhq.com so we can review and take appropriate action.

15. Your Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. These may include the right to request access, correction, or deletion, or information about how your data is used.

You can also manage your saved searches and email preferences from your account, and opt out of personalized advertising using the tools listed in the Advertising and Google AdSense section above.

To submit a privacy request, contact hello@fergusonhq.com. We may need to verify your identity before responding, and we may decline requests where permitted or required by law.

16. State Privacy Rights

Certain state privacy laws may provide residents with additional rights regarding personal information.

Where applicable, these rights may include the ability to request access to personal information, request correction, request deletion, receive information about data practices, or opt out of certain uses of personal information.

To submit a privacy request, email hello@fergusonhq.com with the subject line "Privacy Request." We will review requests in accordance with applicable law.

17. Third-Party Links

The Website may contain links to third-party websites, external listing sources, seller or broker websites, advertisers, social media pages, payment platforms, or other external services.

We are not responsible for the content, privacy practices, security, accuracy, or policies of third-party websites or services.

You should review the privacy policies and terms of any third-party websites you visit.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we update the Privacy Policy, we will revise the "Last updated" date above. Your continued use of the Website after changes are posted means you accept the updated Privacy Policy.

19. Contact Us

For questions about this Privacy Policy, privacy requests, or Website data practices, contact: